Marketing Manager Overview

Marketing Manager provides a comprehensive set of tools to enable marketing and sales teams to build, execute and manage segmented campaigns to customers and prospects.

All information relating to customer and prospect interactions is held in a single data repository within OneOffice. This means that campaigns can be designed, built, executed and monitored using a single integrated suite of campaign management tools. By using the power of the workflow engine in OneOffice, customer interactions can initiated and optimised to ensure that the maximum profit is generated from each campaign.

Key features at a glance

• Share customer and prospect campaign information across the business
• Use very latest transactional information to build and execute marketing campaigns
• Manage and execute marketing and sales campaigns
• Hold campaign profiles for future reuse
• Monitor and manage marketing programmes through their lifecycle
• Track campaign results in real-time

Customer benefits

• More effective management of marketing budget and resources
• Simplify campaign list build-ing and management
• Maximise campaign ROI by identifying timely follow-on activities through proactive real-time monitoring of results
• Automatic tracking of campaign KPIs removes need for offline spreadsheet analysis